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SS25_Mobile_Navigation_Image_ZA.jpgNEW ARRIVALS
VIEW ALL NEW ARRIVALS
NEW FUTURESCAPE COLLECTION
NEW ghd duet blowdry in galactic lilac
NEW ghd duet style in transcendent pink
NEW ghd chronos straightener in transcendent pink
NEW ghd gold straightener in mystic aqua
NEW ghd helios hair dryer in mystic aqua
NEW GHD CHRONOS™ MAX
NEW ghd chronos™ max in black
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NEW GHD DUET BLOWDRY™
NEW ghd duet blowdry™ in black
NEW ghd volume forever - blow dry cream
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View all new arrivals
Discover ghd futurescape collection
Discover the NEW ghd chronos max
What is glass hair?
Discover ghd duet blowdry™
The science behind duet blowdry™
Looking after your ghd duet blowdry™
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NEW GHD FUTURESCAPE COLLECTION

Mobile_Navigation_CM_ImageStraighteners_ZA.jpgHAIR STRAIGHTENERS
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NEW ghd chronos™ max wide plate
ghd chronos™ classic plate
ghd platinum+™
ghd gold® max wide plate
ghd gold®
NEW ghd mini slim plate
ghd unplugged™ cordless
ghd original
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NEW LIMITED-EDITION STRAIGHTENERS
NEW ghd chronos straightener in transcendent pink
NEW ghd duet style in transcendent pink
NEW ghd gold in mystic aqua
DISCOVER NEW GHD CHRONOS MAX
NEW ghd chronos max straightener in black
Discover the ghd chronos max technology
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Discover our award-winning straightener range
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NEW GHD DUET BLOWDRY™
NEW ghd duet blowdry in galactic lilac
NEW ghd duet blowdry™ in black
NEW ghd volume forever - blow dry cream
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GHD DUET STYLE™
NEW ghd duet style in transcendent pink
ghd duet style™ in black
ghd duet style™ in white
ghd sleek talker - wet to sleek styling oil
ghd duet style™ heat-resistant bag
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CAN'T DECIDE?
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GHD DUET BLOWDRY

Hair_Dryers_Mobile_Nav_3250X1110_4.jpgHAIR DRYERS
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NEW duet blowdry in black
ghd helios™ hair dryer
ghd air® professional hair dryer
ghd air® hair drying kit
ghd flight+® travel hairdryer
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NEW LIMITED EDITION HAIR DRYERS
NEW ghd duet blowdry in galactic lilac
NEW ghd helios in mystic aqua
GHD HELIOS™ HAIR DRYER
NEW ghd helios in mystic aqua
ghd helios™ in black
ghd helios™ in white
ghd helios™ in plum
ghd helios™ in ink blue
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ghd professional hair dryer diffuser
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Hot_Brush_Mobile_Nav_3250X1110_3. HOT BRUSHES
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GHD GLIDE™ HAIR STRAIGHTENING BRUSH
ghd glide™ in black
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ghd rise™ hot brush
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For heat protection
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Hairstyles_Mobile_Nav_ZA.jpgHAIR STYLE INSPIRATION
HAIR LENGTH
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INSPIRATION
ghd x Victoria Beckham SS25
ghd x VictoriaBeckham AW24
How-to's

NEW GHD CHRONOS MAX

85% larger plates⁷ for 3x faster⁶ one-stroke styling & HD results that last 24hrs³. Ideal for long, thick & curly hair.

SHOP GHD CHRONOS MAX
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HIGH-DEFINITION RESULTS THAT LAST 24HRS

What does high-definition results that last 24hrs³ mean for you?

  • 90% more shine³
  • 2.5x less frizz in one-stroke⁴
  • No extreme heat damage⁸
SHOP GHD CHRONOS MAX

GLASS HAIR BY GHD

A sleek, shiny straight achieved on long, thick hair. Showcasing the incredible shine you can achieve with ghd Chronos Max.

DISCOVER GLASS HAIR

KEY BENEFITS OF GHD CHRONOS MAX

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Our HD Motion Responsive Technology means that Chronos Max responds to your styling movements 2x quicker⁵, delivering perfect one-stroke styling results.

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185˚C is the sweet spot - perfect for styling all hair types with no extreme heat damage⁸.

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With 85% larger plates⁷ this is the BEST tool for our long, thick-haired babes. Cut your straightening time in half and watch this tool make light work of thick sections.

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Say hello to HD hair that stays flawless for 24 hours¹ with 90% more shine³, 2.5x less frizz⁴ and no extreme heat damage⁸. 

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It's as easy as 1,2,3…one stroke styling, 2.5x less frizz⁴ and 3x faster⁶.

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Our HD Motion Responsive Technology means that Chronos Max responds to your styling movements 2x quicker⁵, delivering perfect one-stroke styling results.

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185˚C is the sweet spot - perfect for styling all hair types with no extreme heat damage⁸.

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With 85% larger plates⁷ this is the BEST tool for our long, thick-haired babes. Cut your straightening time in half and watch this tool make light work of thick sections.

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Say hello to HD hair that stays flawless for 24 hours¹ with 90% more shine³, 2.5x less frizz⁴ and no extreme heat damage⁸. 

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It's as easy as 1,2,3…one stroke styling, 2.5x less frizz⁴ and 3x faster⁶.

LOVED BY PROFESSIONALS

WHY IS CHRONOS MAX IDEAL FOR LONG, THICK AND CURLY HAIR?

WHAT MAKES GHD CHRONOS MAX A MUST-HAVE?

SHOP NOW

BE INSPIRED

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GET THE LOOK

BEACH WAVES

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GET THE LOOK

GLASS STRAIGHT HAIR

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GET THE LOOK

VOLUME CURLS

YOUR HAIR BUT NOW IN HIGH-DEFINITION

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OUR #1 BESTSELLER

An essential to your heat styling routine, ghd Bodyguard Heat Protection is available for those who want extra care. Pair with ghd Chronos Max for the ultimate protection while styling.

SHOP HEAT PROTECT
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FIND YOUR PERFECT HAIR STRAIGHTENER

Can't decide which hair straightener is the right one for your hair needs? Compare our range of professional hair straighteners to find your perfect match so you have the good hair day of your dreams.

COMPARE HAIR STRAIGHTENERS
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NEWEST MEMBER OF THE CHRONOS FAMILY

Don't feel left out if your hair isn't super long, thick or curly, we've got the perfect hair straightener for you, ghd Chronos. 3x faster⁶ styling for one-stroke high-definition results that last 24 hours¹.

SHOP GHD CHRONOS

¹ Consumer testing, Nov’23. 82% of 112 consumers agreed ghd chronos max gave 24-hour lasting style

² Vs ghd Max 

³ Technical test in a lab on brunette hair, measured vs. naturally dried hair

⁴ Technical test in a lab on frizzy hair, vs naturally dried hair 

⁵ Vs ghd platinum+ with ultra-zone technology

⁶ Vs ghd Max. Technical test in lab show ghd Chronos max is 3X faster to achieve same high level of frizz reduction on frizzy tresses

⁷ Vs ghd Gold 

⁸ Extreme heat is any heat treatment causing fractional wet tensile strength reduction per cycle greater than 0.001, measured over at least 100 cycles on brown Caucasian hair (a "Strength Reduction"). Extreme heat damage is a Strength Reduction of more than 0.005​

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